RuangKerja LMS – Redesign
Spenmo – Invoice Experience

Prakerja UX enhancement

Role:

Interaction designer, lead product designer

 

Project type:
  • Improvement landing pages
  • UI Bugs
Scope Of Work:
  • User interview
  • Stakeholder interview/ subject matter expert
  • User journey mapping
  • Ideation
  • High -fidility prototype
  • Interaction design
  • UX Audit
Duration:

1.5 Week fundamental research

2 Week Crafting design

 

Tools:
  • Figma
  • Maze
  • Figjam (Ideation)
  • Google Sheet
  • Confluence
  • Jira

Overview

Background

The Prakerja program is a government initiative aimed at alleviating poverty by providing educational opportunities through both online and offline courses to communities. The program's objective is to empower Indonesian individuals, particularly those from economically disadvantaged backgrounds, to excel in the job market by acquiring diverse skill sets. Prakerja constitutes a comprehensive skill academy package that synergizes content courses with the premium Skill Academy platform.

I ProblemCurrently, the business has two main objectives. The first one  is to rapidly finalize the Product Owner Prakerja's requirements to swiftly launch the Skill Academy content to prioritize the listing Display Prakerja (DP). The second objective is to expand the target audience beyond the Prakerja program by categorizing information to create distinct user journeys. This approach enables catering to the new segmentation and enhancing course visibility, ultimately increasing engagement with quality courses, both offline and online.

Team:
Thank you special for this project with 1 UX Researcher (@Fikri), 1 UI designer (@Farhan), 3 IxD 
(@Kemal, @Jihan, @) , 1 UX writer (@wini) and me asProduct designer.  

Design process

Scope of work & timeline

The process design encompasses various roles based on the different phases. For this project, I am responsible for overseeing the end-to-end process, involving and managing the team, guiding expectations aligned with the business's KPIs. While an ideal process for a fast-paced environment is not fully established, we must adapt to ensure timely delivery. This is crucial to meet the expectations of the Product Owner (PO) from the Prakerja side and to maintain our position as a leading brand in LMS in Indonesia.

Timeline & milestones for this project is quite tight, although we already have a half one roadmap and fundamental research based on outsourced research agency, here are the timeline (Not include the half one roadmap)

Defining

Research & Ideation

The project's deadline is exceptionally tight. Despite limited input from PO Prakerja initially, we must ensure the readiness of the Skill Academy platform experience. In alignment with the conducted requirements by an outsourced research agency (Nielsen IQ), aimed at comprehending market behavior and potential archetype groups, we have identified six persona archetypes for this market.

 

In Skill Academy side we prepare an workshop exercise using this method:

  • Prioritization problem, Force ranking
  • Role playing
  • Crazy 8z

Based of this exercise we found the opportunities and possible initial solution for develop the Prakerja program

Benchmarking the other player excercise 

Solution

Decision & Prio

We chose to implement fragmented improvement (MVP) and prioritization in this phase due to the restricted updates and communication from PO Prakerja, which imposed limitations on requirement development. This required reallocating and delegating resources from other team tribes, leading to the challenge of aligning the team within a time constraint to ensure the expected quality and deliverables align with stakeholder expectations.

The solution we prep and dedicated page for each type of content such as pre-recorded learning, offline & online courses, offline courses webinar with this initial user journey:

Crafting

Low-fi to Hi-fi 

We do the component analysis to quick check visibility informations structure with other player

Key takeaway

Key Takeaway and learning

Communication: I've learned that dynamic requirements from third parties, which impact the business, necessitate extensive alignment and frequent meeting checkpoints. The challenge lies in not having control over the PO, but we can manage the requirements and buy-in process to accommodate timeline adjustments. Despite the potential change in company culture and team morale, this approach is crucial.


Objectives: We successfully manage usability issues by achieving a 65.3% success rate for each flow, from landing page to learning page. Plus, we reduced the average time on the task for the landing page to 57 seconds.